INC NEWS - [pac2] Beware of Used Homes

[kjj1 at duke.edu]

Ken: I hope you've written the radio station where you heard the ad to 
complain. That's where you'll be effective--if you and area realtors and 
contractors and folks who listen to the radio station call in to complain 
about the ad--and threaten to take your ears elsewhere. As the christian 
right learned a long time ago--it doesn't take too many consumer letters to 
have an effect.

Kelly J.

--On Wednesday, March 22, 2006 9:19 AM -0500 Ken Gasch 
<ken.gasch at hldproductions.com> wrote:

> I am offended by an ad that is running on the radio.  Two women are
> discussing one woman's recent experience with her purchase of a "used
> home".  The woman had pulled back the carpet to reveal a rotting
> sub-floor and base boards.  The ad suggests that consumers buy only
> new home to keep from inheriting someone else's "hidden" problems.
> Then suggests that consumers go to the following web site:
> www.newhomes101.com
>
> I appreciate the need for a community to build new homes in order to
> grow.  Home builders deserve to profit from selling new homes.
>
> However, what is the impact of this negative portrayal of "used"
> homes, as various groups work to restore our inner city neighborhoods?
>  Government agencies, non-profits and community groups rely on the
> ability to attract private investment to facilitate revitalization
> efforts.
>
> Both old and new homes can represent an excellent value.  In addition,
> people can and do have problems with new houses.
>
> I do not appreciate the implication that "used" homes are not worth
> buying.  I feel older houses can present a wonderful opportunity and
> investment.  We will continue to see people moving into Durham, so
> there is simply no need to hit below the waist in order to complete
> for buyers.  That organization should hire a new ad agency!
>
> Ken Gasch
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