[Esip-preserve] Adding learning resource metadata to Data Management training modules

[Bruce Barkstrom]

Is there any way to get some notion of the background for
these users?  Things like ed level, familiarity with science,
etc.

Bruce B.


On Wed, Jan 22, 2014 at 1:13 PM, Erin Robinson <erinrobinson at esipfed.org>wrote:

> Hi Nancy,  -
>
> Thanks a ton for taking a crack at this so far! Attached are a few views
> of the analytics we have for the page you worked on.
> (1) shows the source of traffic. Some of the traffic is coming from
> search, but for some reason the search terms aren't available.
> (2) Shows the landing page
> (3) shows navigation where people entered from and exited.
>
> The other thing that will help drive traffic is sharing these links
> through social media channels. We have a google+ page<http://google.com/+EsipfedOrg>that I've done nothing with, but have heard that of the channels it's
> crawled most frequently. We also have about 475 followers on twitter
> (@esipfed) and 100 followers (as of this morning!) on Facebook page<https://www.facebook.com/pages/Federation-of-Earth-Science-Information-Partners-ESIP/150015055044779>,
> so we could test those channels too. Perhaps with this node we experiment,
> with each of these over the next few weeks? Open to ideas here.
>
> Looking forward to getting more visibility and feedback on this work.
>
> Erin
>
>
>
>
> On Tue, Jan 14, 2014 at 2:07 PM, Nancy Hoebelheinrich <nhoebel at kmotifs.com
> > wrote:
>
>> Hello, all:
>>
>> As I’ve mentioned in Data Stewardship meetings before, I’ve been working
>> with Erin to add some other metadata terms to the Drupal template for
>> Educational Modules content type on the ESIP Commons in which the Data
>> Management training modules have been added that members of the Data
>> Stewardship Committee created.  These terms are either additional terms
>> that are part of Schema.org’s CreativeWork properties or part of the
>> Learning Resource Metadata Initiative’s (LRMI:  http://www.lrmi.net/ )
>> extension that were approved and added in mid-2013.  The addition of
>> metadata to these terms should increase the rate at which the DMT modules
>> are accessed and hopefully used by Google, Yahoo & Yandex searchers.
>>
>>
>>
>> Question 1:   I am seeking feedback on these additions.  Note:  I am
>> planning to add the metadata to the 32 modules that we currently have.
>>
>>
>>
>> To view the BEFORE and AFTER, please compare the current landing page for
>> module 735 on the ESIP Commons at:  http://commons.esipfed.org/node/735and the extracted structured data results from Google’s Richsnippets
>> Structured Data Testing Tool (
>> http://www.google.com/webmasters/tools/richsnippets ) for this node
>> found in the attached PDF on page 1  (BEFORE);  and
>>
>> the landing page for module 728 at:  http://commons.esipfed.org/node/728and the extracted structured data results on pages 2 & 3 .  [Note:  I’ve
>> excerpted the results from the Google tools for the sake of brevity].
>>
>>
>>
>> Question 2:  I’m also going to check into the feasibility of doing a
>> BEFORE and AFTER assessment of a landing page / module or two in terms of
>> Google Analytics.  If anyone has experience with doing this, or suggestions
>> for metrics, I’d be happy to hear them.  I’d also welcome anyone who wants
>> to work with me on this task.  Thanks!
>>
>> Nancy
>>
>>
>>
>>
>>
>>
>>
>> [image: _LOGOhiResTRANSPARENT_4800pxRGB] <https://kmotifs.com/>
>>
>>
>>
>> Nancy J. Hoebelheinrich
>>
>> Information Analyst/Principal
>>
>> nhoebel at kmotifs.com
>>
>> San Mateo, CA  94401
>>
>> (v) 650-302-4493
>>
>> (f) 650-745-3333
>>
>>
>>
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>>
>>
>
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