INC NEWS - improving public transportation services, bicycling & walking facilities (Mar 27)

[John Schelp]

You are invited to this presentation as a resident of
one of the neighborhoods where this exciting pilot
project was conducted last year.
 
Please feel free to forward this invitation to your
neighbors and others whom you may think are
interested.  

I hope to see you there.

Sincerely, 

John Tallmadge
Director of Commuter Resources
TTA

**************

Please attend the presentation:

CAN WE REDUCE TRAFFIC THROUGH DIRECT MAIL?

Yes, find out how a specific technique known as
"individualized marketing" has been used around the
world and in the United States to shift driver trips
to biking, walking, and public transportation. A
successful pilot project was conducted in west-central
Durham last year as part of a federal demonstration to
evaluate whether "individualized marketing" would work
in this country.

Who: Werner Brög, founder of Socialdata, an
international transportation research and marketing
firm

What: 90-minute presentation on "individualized
marketing" and the successful results of the pilot
project in Durham and three other locations around the
nation.

When: Monday, March 27th at 7:00pm

Where: Durham City Hall, Council Chambers

Why: Take home ideas about this strategy for improving
the productivity of our investments in public
transportation services, and bicycling and walking
facilities.  

Evening snacks and drinks will be provided.

Other presentation times and locations will include:

Tuesday, March 28th at 2:30pm in Chapel Hill (UNC's
Morehead Planetarium) 

The Triangle Transit Authority was selected as one of
four demonstration sites in the nation by the Federal
Transit Administration in a competitive process with
over 100 applicants. The Triangle-based pilot was
conducted in several neighborhoods in west-central
Durham over the period from October 2004 through May
2005. The three other pilot sites were Bellingham
(Washington), Sacramento (California), and Cleveland
(Ohio). Socialdata conducts individualized marketing
campaigns in Portland, Seattle, and dozens of
locations in Europe and Australia.

Please RSVP to Kathleen Herr at Triangle Transit
Authority, kherr at ridetta.org or 485-7463.