INC NEWS - PR vs Partnership

[kjj1 at duke.edu]

Reyn:

I don't think the point at issue is about the nature of PR. I think the 
point is the difference between PR and Partnership.  In a true partnership, 
the partners come to the table as equals and engage in genuine 
negotiations, give-and-take, and cooperative relationships around mutually 
agreed upon shared goals. From my perspective, the question about the 
relationship between Duke PR and the Duke-Durham Partnership Initiative and 
other community outreach efforts is how to distinguish those partnering 
initiatives that are based on mutual respect between equal partners from 
those that are fundamentally driven by Duke's PR priorities and needs. 
Having DDPI/community relations run out of the PR office can (and 
apparently has for some) give rise to the impression that these efforts are 
not genuine partnerships but PR activities. Or, to use your language--that 
community partnership is just part of Duke's internally driven branding 
efforts and Durham is welcome to the table only insofar is we serve those 
ends or comply with those goals.

Kelly


--On Friday, May 04, 2007 9:45 AM -0400 Reyn Bowman <Reyn at Durham-cvb.com> 
wrote:

>
>
>
>
>
>
> I think one point we may be missing is that commentary like this often
> comes off treating public affairs or relations in the pejorative.  The
> practice of public relations isn't just to amp up image or do damage
> control....in fact it isn't those things at all.  I'm always amazed that
> people somehow think my job is to amp Durham's positives and cover up its
> troubling issues.  It's not that at all.  You can't reflect a brand
> without dealing with both...  I know the people in Duke public affairs do
> likewise.
>
>
>
>
> From: inc-list-bounces at rtpnet.org [mailto:inc-list-bounces at rtpnet.org] On
> Behalf Of Tom Clark Sent: Friday, May 04, 2007 9:14 AM
> To: 'Susan Kauffman'; inc-list at DurhamINC.org; TownGown at yahoogroups.com
> Subject: Re: INC NEWS - [TownGown] Duke announces new position of
> vicepresident for Durham & regional affairs (Herald-Sun) ---CLARIFICATION
>
>
>
> More Machiavellian spin from Allen Building here (actually referred to by
> Duke insiders as 'Burnessing,' I understand).
>
>
>
> Despite Ms. Kaufman's suggestion, anyone can see that John Schelp made no
> comment on Mr. Burness' personality.  He did suggest during the review of
> Duke's procedures in the aftermath of the lacrosse case, that Duke would
> be better served by removing even the appearance of the conflict of
> interest between public relations and working with the neighborhoods.
> Reputable outsiders agreed and Duke is in fact now taking Schelp's
> advice.  But apparently, through Ms. Kaufman, they feel obliged to accuse
> him of 'misrepresenting' the report.
>
>
>
> Duke should be thanking John Schelp for so explicitly fingering such a
> gaffe in their organizational chart.  Instead we get a slanderous
> innuendo, designed to leave the impression that Duke doesn't tolerate
> criticism from outside their approved circle and that anyone else who
> offers it, even when they agree on the substance, is a bad guy.
>
>
>
> TC
>
>
>
> Tom Clark
>
> 905 Alabama Ave.
>
> Durham, NC 27705
>
> 919-286-5510
>
>
> __________________________________________________
>
> From: TownGown at yahoogroups.com [mailto:TownGown at yahoogroups.com] On
> Behalf Of Susan Kauffman Sent: Thursday, May 03, 2007 7:02 PM
> To: inc-list at DurhamINC.org; TownGown at yahoogroups.com
> Subject: [TownGown] Duke announces new position of vice president for
> Durham & regional affairs (Herald-Sun) --- CLARIFICATION
>
>
>
>
>
>
> Dear John Schelp,
>
> I'm delighted that you are pleased with the announcement that Phail Wynn,
> the president of Durham Tech, will take over in Duke's newly created
> position of vice president for Durham and regional affairs on January 1.
> We are, too.
>
> I do take issue, however, with the way you continue to misrepresent words
> from the report by Julius Chambers and William Bowen on the Duke
> administration's response to lacrosse.
>
> You wrote:
>
> "The Bowen-Chambers report does reach a very important conclusion: 'it is
> a mistake to have responsibility for Duke outreach efforts into the
> community overseen by the Vice President for Public Affairs. The effect,
> as one person put it, is to think of everything Duke does as motivated by
> PR concerns rather than by a genuine interest in the welfare of the
> community.' The sooner President Brodhead moves the Neighborhood
> Partnership Initiative out of Duke's PR office the better." --John Schelp
> (guest column in Herald-Sun, 5/16/06)
>
> In actuality, you cut out some important words, which I've put in caps:
>
> "SOME INDIVIDUALS FROM THE NEIGHBORHOODS WHO CONTACTED US THINK that it is
> a mistake to have responsibility for Duke outreach efforts into the
> community to be overseen by the vice president of public affairs. The
> effect, as one person put it, is to think of everything that Duke does as
> motivated by PR concerns rather than a general interest in the welfare of
> the community. SUCH COMMENTS, WE WOULD EMPHASIZE, WERE NOT MEANT AS
> PERSONAL CRITICISM OF VICE PRESIDENT BURNESS, WHOM MANY IN THE COMMUNITY
> KNOW AND RESPECT. THE QUESTION, RATHER, IS ONE OF PERCEIVED AS WELL AS
> GENUINE MOTIVATIONS. "
>
> The report, available at
> http://www.dukenews.duke.edu/mmedia/pdf/Bowen-ChambersReportFinal05-04-06
> .pdf , did recommend that Duke:
>
> "Continue to promote better and stronger relationships with the Durham
> community and especially the educational institutions in Durham. Continue
> to find ways whereby Duke and NCCU can collaborate, and interactions with
> the public schools in Durham should continue to be encouraged."
>
> Dr. Wynn will join Duke to build upon the more than a decade of concerted
> investment in Durham, most notably through the Duke-Durham Neighborhood
> Partnership's support of affordable housing initiatives, after-school
> programming, neighborhood health clinics, school partnerships and Duke
> student and employee volunteers.
>
> Very best,
> SK
>
> Susan Kauffman
> Director of Special Projects
> Office of Public Affairs & Govt. Relations
> Box 90028
> Duke University
> (919) 681-8975
> ----- Forwarded by Susan Kauffman/Allen/Admin/Univ/Duke on 05/03/2007
> 11:47 AM -----
>
> John Schelp
> <bwatu at yahoo.com>
> Sent by: To
> TownGown at yahoogro bwatu at yahoo.com
> ups.com cc
>
> Subject
> 05/02/2007 09:07 [TownGown] Duke announces new
> AM position of vice president for
> Durham & regional affairs
> (Herald-Sun)
>
>
>
>
>
>
>
> "The Bowen-Chambers report does reach a very important
> conclusion: 'it is a mistake to have responsibility
> for Duke outreach efforts into the community overseen
> by the Vice President for Public Affairs. The effect,
> as one person put it, is to think of everthing Duke
> does as motivated by PR concerns rather than by a
> genuine interest in the welfare of the community.' The
> sooner President Brodhead moves the Neighborhood
> Partnership Initiative out of Duke's PR office the
> better."
> --John Schelp (guest column in Herald-Sun, 5/16/06)
>
> Durham Tech's Phail Wynn heading over to Duke
> By Carolyn Norton, Herald-Sun, 2 May 2007
>
> Phail Wynn Jr. may be leaving Durham Tech, but he
> isn't going far.
>
> A week after the community college announced his
> retirement effective Dec. 31, Duke University said
> Tuesday that Wynn will take the newly created position
> of vice president for Durham and regional affairs.
>
> Wynn will work with the community, city officials,
> local businesses and the school system to create new
> partnerships and strengthen existing ones, Duke
> officials said.
>
> "This is fabulous news," said John Schelp, a Durham
> activist and president of the Old West Durham
> Neighborhood Association. "He's a great guy -- a lot
> of respect in the community."
>
> Duke President Richard Brodhead said Wynn knows
> Durham, the Research Triangle Park and the region "as
> few others do."
>
> "His community and regional leadership include many of
> the most active and important educational, business,
> government and nonprofit organizations in our
> community," Brodhead said in a Duke news release.
>
> Wynn's appointment means John Burness will take on a
> slightly different role. Burness, as senior vice
> president for public affairs and government relations,
> has for many years worked on community relationships.
>
> With Wynn working with Durham, Burness said he will
> focus on public affairs and federal and state
> programs.
>
> He said he recommended Wynn, who is well-known among
> Durham and the business community, for the position.
> Burness said it will free him to promote Duke's
> programs.
>
> "Partly because of the last year, we really have to be
> focusing on public appreciation of our programs,"
> Burness said. "This will enable me to focus more on
> the communication aspect."
>
> In a memo to deans and officers at Duke, Brodhead said
> Wynn will develop and launch a strategic plan for
> Duke's relations with Durham and the region, including
> accelerating economic renewal near the campus,
> collaborating with Research Triangle Park and
> developing partnerships with the Durham Public
> Schools.
>
> He'll also work to secure permanent funding for the
> Duke-Durham Neighborhood Partnership, a collaboration
> involving the university, 12 surrounding neighborhoods
> and eight schools.
>
> In addition, he'll work with Duke Medicine on local
> health care issues and promote workforce education
> programs for Duke employees.
>
> Wynn was unavailable for comment. But in Duke's news
> release he said his 30 years at Durham Tech "allowed
> me to focus on areas that I care passionately about:
> education and training, and economic development and
> community development.
>
> "This new opportunity will allow me to continue this
> professional focus through assisting Duke University
> in its ongoing efforts to be an advocate and partner
> for economic and community development in Durham and
> the region."
>
> Wynn, an Oklahoma native, came to Durham Tech in 1977
> as assistant to the president, the same year he
> received his doctorate from N.C. State University. By
> 1979, he was vice president of support services. In
> May 1980, he was named interim president, a position
> that was made permanent six months later.
>
> He's served on numerous local boards and commissions,
> including a stint as chairman of the Greater Durham
> Chamber of Commerce. The former U.S. Army officer is
> also a founding member of the Greater Triangle
> Regional Council and a founding trustee of the Kenan
> Institute for Engineering, Technology and Science at
> N.C. State University.
>
> He was the first black president of a North Carolina
> community college...
>
>
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