INC NEWS - Stop Sales of Alcohlic Energy Drinks
pinnaclecdc at aol.com
pinnaclecdc at aol.com
Fri Jun 27 08:25:42 EDT 2008
Anheuser-Busch Will Stop Selling Alcoholic Energy Drinks
June 26, 2008
News Summary
Leading U.S. brewer Anheuser-Busch has agreed to stop selling energy drinks
containing alcohol in response to an investigation by a group of state
attorneys general, _Reuters_
(http://uk.reuters.com/article/allBreakingNews/idUKN2633937920080626) reported June 26.
The brewer also reached a similar settlement with the Center for Science in
the Public Interest (CSPI), in which it pledged to call on other alcohol
producers to also stop making pre-packaged caffeinated alcohol beverages,
according to a June 26 _CSPI_ (http://cspinet.org/new/200806261.html) press release.
"We have determined that competing in the prepackaged caffeinated alcohol
beverage sector may detract from our reputation as the global industry leader in
promoting responsibility among adults who drink and discouraging underage
drinking," said Francine Katz, vice president of communications and consumer
affairs for the company.
Anheuser-Busch said it would stop making caffeinated versions of its Bud
Extra and Tilt beverages and also remove the stimulant guarana from the
products. The company also will pay $200,000 to the states that took part in the
investigation.
Attorneys general from 11 states launched an investigation into alcoholic
energy drinks produced by more than a dozen companies, including market leader
Miller SAB, which produces Sparks. The AGs praised Anheuser-Busch's decision
but also noted that their investigation found that the company made false and
misleading statements about the health effects of Tilt and Bud Extra and that
ads for the products were aimed at consumers under age 21.
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