INC NEWS - Stop Sales of Alcohlic Energy Drinks

pinnaclecdc at aol.com pinnaclecdc at aol.com
Fri Jun 27 08:25:42 EDT 2008


Anheuser-Busch Will Stop Selling Alcoholic  Energy Drinks 
June 26, 2008  
News Summary 
Leading U.S.  brewer Anheuser-Busch has agreed to stop selling energy drinks 
containing  alcohol in response to an investigation by a group of state 
attorneys general,  _Reuters_ 
(http://uk.reuters.com/article/allBreakingNews/idUKN2633937920080626)  reported June 26. 
The brewer also reached a similar settlement with the Center for Science  in 
the Public Interest (CSPI), in which it pledged to call on other alcohol  
producers to also stop making pre-packaged caffeinated alcohol beverages,  
according to a June 26 _CSPI_ (http://cspinet.org/new/200806261.html)  press release. 
 
"We have determined that competing in the prepackaged caffeinated alcohol  
beverage sector may detract from our reputation as the global industry leader in 
 promoting responsibility among adults who drink and discouraging underage  
drinking," said Francine Katz, vice president of communications and consumer  
affairs for the company. 
Anheuser-Busch said it would stop making caffeinated versions of its Bud  
Extra and Tilt beverages and also remove the stimulant guarana from the  
products. The company also will pay $200,000 to the states that took part in the  
investigation. 
Attorneys general from 11 states launched an investigation into alcoholic  
energy drinks produced by more than a dozen companies, including market leader  
Miller SAB, which produces Sparks. The AGs praised Anheuser-Busch's decision 
but  also noted that their investigation found that the company made false and  
misleading statements about the health effects of Tilt and Bud Extra and that 
 ads for the products were aimed at consumers under age  21.



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