INC NEWS - Digital Billboards: Fairway Promotional materials “You can’t choose to see it, you have to see it.” -Advertising Age

[Kelly Jarrett]

I hope they'll address how the industry advantage they tout in 
promotional materials (subject line above) will benefit the citizens who 
"have to see it." I also hope they'll talk about what they pay to 
landowners who host billboard and provide a list of who they've 
approached, who has agreed, and who has made contributions to support 
their efforts to get these billboards approved. In the immortal words of 
Deep Throat: Follow the money.

Kelly

Mike - Hotmail wrote:
> For those interested in getting correct, accurate and up to date 
> information on this issue,  I'd highly recommend that coming to next 
> Tuesday's INC meeting and hearing first hand what this proposal is 
> (and isn't) about is a tantamount priority before passing judgement.
>  
> It would also be helpful to update the email subjects when they are 
> not accurate and misleading when forwarding them with new information 
> on any listserve.
>  
> Mike Shiflett
>
>     ----- Original Message -----
>     *From:* SimpleList <mailto:simplelist at gmail.com>
>     *To:* inc-list at DurhamINC.org <mailto:inc-list at DurhamINC.org>
>     *Sent:* Thursday, December 04, 2008 2:25 AM
>     *Subject:* Re: INC NEWS - flashing bill boards are a bad idea...
>
>     Sort of apropos... I got a kick from a quote I read from one of
>     Fairway's promotional pieces about Digital Billboards:
>
>     “Outdoor is not an on-demand medium. You can’t choose to see it,
>     you have to see it.”  -Advertising Age
>
>     I certainly do not want one in my back yard or anywhere within a
>     scope of vision from my home. Having driven cross country quite a
>     bit, I have seen a lot of digital billboards. They are attention
>     grabbers, without a doubt. And profitable too. Far more
>     versatilely profitable than those boring old antiquated billboards.
>      
>     However, whether we are for or against them, whether we like the
>     message or not, if allowed here in Durham, we will *SEE* them.
>
>     --Skip
>
>
>
>
>
>
>     ----- Original Message -----
>     From: "John Schelp" <bwatu at yahoo.com>
>     To: <inc-list at DurhamINC.org>
>     Sent: Wednesday, December 03, 2008 12:05 PM
>     Subject: INC NEWS - flashing bill boards are a bad idea...
>
>
>     > folks,
>     >
>     > Today's Bull City Rising has an entry on the proposal to
>     introduce electronic bill boards in Durham...
>     >
>     >
>     http://www.bullcityrising.com/2008/12/billboard-debate-to-star-at-december-inc-meeting.html
>     >
>     > I've seen these electronic boards in the Triad and near
>     Richmond. They look like large flat screen TVs on a stick -- that
>     flash different images every five seconds.
>     >
>     > Not only do the bill boards represent a distraction on the
>     Interstate in a congested urban setting, many of these bill boards
>     stand near homes and residential neighborhoods along the Interstate.
>     >
>     > I'm surprised this is even being considered by local officials.
>     The INC needs to strongly oppose this move by the bill board
>     industry.
>     >
>     > ~John Schelp
>     > _______________________________________________
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>     > INC-list at rtpnet.org
>     > http://lists.deltaforce.net/mailman/listinfo/inc-list
>
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