[Durham INC] [pac2] Developments regarding Electronic billboards in Durham

[Joshua Allen]

We already met with the billboard industry and they explained what they were
proposing. I listened to their proposal and IMHO under absolutely no
circumstances should we negotiate anything.  I've seen these billboards with
my own eyes and we do not need them in Durham, period.  They would bring
nothing but bright blight to our city.  No, Thank You!

We should not change our current ordinance at all.  It has gone through the
court system already.  If we change it, we open ourselves up to further
lawsuits.  If anything, we need to lobby the federal government to remove
the protections on existing billboards so that we can get rid of them.

One more thing: I hate this argument from the billboard industry that they
only want to put these billboards along I-85, 147, 70, and 15-501.  They
won't ugly up the southern part of 147 or I-40.  They just want to make the
older part of town -- that we've been spending lots of money to renew and
beautify --  uglier.  Note that we spent a lot of money on nice, brick sound
walls along I-85, and plantings.  Along 147, we've spent a lot of money
downtown fixing it up.  Now, they want to make it all ugly with their
horrible signs.  No, Thank You!

On Mon, Jan 19, 2009 at 3:08 PM, Mike - Hotmail <mwshiflett at hotmail.com>wrote:

>  All,
>
> If the billboard industry proposed adding more of them in and around
> schools, parks, churches and our neighborhoods would you call that
> quibbling?
>
> If the billboard industry proposed to remove some (or eventually all?)
> billboards in and around schools, parks, churches and our neighborhoods
> would you have a different perspective?
>
> If someone said that they are proposing one and not the other over and over
> again would you believe them just because they repeated it so many times or
> would you want to see it in writing?
>
> Is there a compromise position somewhere in-between when issues like these
> come up?  Can a lesson be learned from the recent example where several
> neighborhoods proved one was possible with a local developer after months
> back and forths?
>
> What about their carbon foot print, distribution along the thoroughfares
> and communities they occupy, brightness and/or flashing characteristics.
> What are the statistics involving being distractions and accident causing
> potential?  What's anecdotal and what's verifiable.
>
> Bills examples of a dirty window and laying your cards on the table tries
> to explain that until we are given a chance to listen to both sides based on
> what's in writing taking a position on something without it is clouded,
> flawed and prejudiced.
>
> Quibbling is arguing about one versus the other without having the verified
> truth in writing.
>
> Let's stop quibbling and ask the billboard industry to answer these
> questions (not Kelly, John, Bill or myself).
>
> I believe this was one of the original intentions of the Planning
> Commission.
>
> Mike Shiflett
>
>
>
> ----- Original Message -----
> *From:* Kelly Jarrett <kjj1 at duke.edu>
> *To:* TheOcean1 at aol.com
> *Cc:* pac2 at yahoogroups.com ; inc-list at durhaminc.org
> *Sent:* Friday, January 16, 2009 7:43 PM
> *Subject:* Re: [Durham INC] [pac2] Developments regarding Electronic
> billboards in Durham
>
> Bill--
> You're right . . . . it's really quibbling . . .
>
> TheOcean1 at aol.com wrote:
>
>    Sure hope I don't add to the confusion, but it's my understanding there
> is no current proposal on the table.
>
> As I understand it, Fairway approached elected officials with a proposed
> text amendment. Elected officials suggested they get community input, which
> we've been supplying, no prying required.
> During that input gathering, I believe Fairway pulled it's request to amend
> the text of the UDO, and that's where we stand currently.
>
> Since there is no language yet, there is nothing presently to voice an
> exact opinion about.
>
> I hold some general opinions that relate to this topic.
> First, that we are a community that is capable of voicing our collective
> opinion, which I think Durham proves on a regular basis.
> Secondly, that we are, or should be, a community that is able to
> intelligently evaluate all offers, be it Bio Labs, tethering dogs, or adding
> a Prepared Meals Tax. To do that well, we have to place everything on the
> same flat playing field. We are most able to do that when we don't confuse
> the issues with misleading statements, such as calling the prepared meals
> tax a "food tax".
>
> Lastly, that we are blessed as a community to have sufficient forums where
> we can examine the issues before us. If those forums are like windows, then
> we all have a vested reason to keep the glass as clean as possible, so that
> our collective vision is as clear as possible.
>
> It might sound like quibbling when you point to exact wording, such as
> "food tax", but some terms serve only to incite riot, and dirty the window
> we are all trying to see through.
>
> Sometimes these terms are introduced with the intention of inflaming or
> obscuring, as I believe the term "food tax" was, other times they are
> accidental or just a slightly poor choice of words.
> Fortunately, during the examination of this billboard issue, there hasn't
> been too much of this. Still, even if there's only a little bit of dirt on
> our window, we should all want to clean it off.
>
> With such great respect for the folks who've been chiming in, I hesitate to
> point out even a small smudge they left on the glass. With that preface,
> I'll point to one, and you'll instantly see why it looks like quibbling
> about terminology.
>
> Someone commenting about the distraction factor said something on the order
> of "flashing new messages every few seconds". To my way of thinking, if
> someone said "couple" that would be two, if they say "half dozen" that would
> be six. The word "few" {in my mind} means between three and five.
> In truth, the messages change every eight seconds. That might indeed be a
> distraction, but I wouldn't call eight, a few.
> Unless I was talking with a Police officer after consuming eight beers,
> then I might want to say I'd had "a few", but it wouldn't be to give the
> officer a clear picture of how much I've had to drink in that case.
>
> I still haven't chimed in with my opinion yet, EXCEPT this idea. It won't
> invalidate the contention that a message changing every eight seconds might
> be distracting. Calling that "every few seconds" might not seem like a huge
> difference, but if you compound that too many times, you are no longer
> looking at the real picture.
>
> This is obviously an important and emotional issue, and because of that we
> all should give extra effort to keeping the window as clean as possible.
>
> I do intend on sharing my opinion, after a little more information
> gathering.
>
> Bill Anderson
>
> In a message dated 1/16/2009 1:04:27 P.M. Eastern Standard Time,
> mwshiflett at hotmail.com writes:
>
> As far as I've been able to understand from listening to both sides of this
>
> issue,  at no time have I heard or seen evidence that the billboard
> industry
> is proposing to put up new ".........flashing billboards near our homes,
> schools, churches, and parks."  From the previous INC meeting and from what
>
> I've read in the newspapers, they only want to have them along the current
> legal locations that they are now.  That being US85, 15-501, 70 and 147.
>
> I have not heard that they are looking at upgrading any signs to digital
> anywhere near any of the above.
>
> Can someone can provide confirmation or evidence of this?
>
> In the meantime,  I'm still trying to understand exactly what it being
> proposed and presented in the text amendment.
>
> Mike Shiflett
>
>
>
> ----- Original Message -----
> From: "Kelly Jarrett" <kjj1 at duke.edu> <kjj1 at duke.edu>
> To: "owdNA" <owdna at yahoogroups.com>; "PAC2" <pac2 at yahoogroups.com>
> Sent: Friday, January 16, 2009 9:41 AM
> Subject: [pac2] Developments regarding Electronic billboards in Durham
>
>
> For those who have been following the electronic billboard issue, the
> following might be of interest:
>
> Forwarded from INC listserv:
>
> folks,
>
> Let us celebrate a victory for the community...
>
> In choosing to do nothing, the DDI board decided not to support the
> billboard industry.
>
> This decision represents a set-back for those trying to stick big, bright,
> flashing billboards near our homes, schools, churches, and parks. (Thanks
> go
> to those DDI board members who spoke out against this terrible idea.)
>
> The struggle continues to stop the billboard industry from overturning the
> current ban on electronic billboards in Durham.
>
> But today we celebrate a victory for common sense.
>
> have a great weekend,
> John
>
>
> January 15, 2009
>
> Mr. Paul Hickman
> General Manager
> Fairway Outdoor Advertising
> P. O. Box 10545
> Raleigh, NC  27605
>
> Dear Paul,
>
> Several weeks ago Steve Toler and you asked that the DDI Board of Directors
>
> consider your request to the City of Durham related to revised text
> amendment language related to the outdoor advertising industry in Durham.
>
> What follows is a summary of the DDI Board's lengthy and thoughtful
> discussion, and its decision.
>
> As DDI understands, last summer, Fairway Outdoor Advertising submitted an
> application, which is still pending, for a text amendment revision to the
> UDO related to Durham's billboard ordinance.  After submitting its
> application, Fairway representatives met with members of Planning
> Department, which forwarded the application to the Joint City-County
> Planning Committee for review. The JCCPC recommended to Fairway that it
> begin a process of meeting with community organizations to discuss the
> billboard proposal.  Following the JCCPC meeting, we understand that
> Fairway
> withdrew the draft language portion of its text amendment application; and,
>
> in good faith, began scheduling meetings for its community outreach effort.
>
> After completing its community outreach effort, Fairway may re-submit
> revised draft text amendment language as part of its current application.
>
> So, technically, until Fairway re-submits formal draft text amendment
> language for its application, currently there is no formal text amendment
> "on the table."
>
> While there is no formal text amendment language to consider at this time,
> DDI recognizes the substantial community interest about this issue, and in
> keeping with DDI's long standing effort to lend its voice to the discussion
>
> of important community issues, and responding to a request of Fairway, a
> DDI
> Partner in Progress, the DDI Board of Directors held a lengthy and
> thoughtful discussion at its meeting on January 15th.
>
> After very careful consideration of facts as understood by the members
> present, and of the pros and cons of how this issue relates to our
> community, and in particular downtown, members of the Board of Directors
> were unable to come to a consensus on any recommendation, and therefore DDI
>
> voted to take no action related to this issue.
>
> In the interest of disclosure to Fairway and the public, the Board asked
> that I elaborate on the reason for our decision to take no action.
>
> The Board's discussion focused on three main areas:  the repair and
> landscaping of billboards currently in our community; the possible
> relocation of billboards within the community; and, the issue of allowing
> digital billboards.
>
> Board members did wish to encourage the repair and landscaping of
> billboards
> currently in our community.  Members were of the opinion that given the
> unsightly nature of many Durham roadsides, and of some billboards, our
> community's appearance would benefit from the repair and landscaping of
> current billboards.  However, repair or upgrade of billboards is difficult.
>
> As DDI understands, the current Durham billboard ordinance allows for
> routine maintenance and for repairs as long as those repairs do not exceed
> 25% of the value of the billboard in any given year, or the repairs do not
> use substantially different materials. For example, if an outdoor
> advertising company attempted to replace a wood billboard frame with a
> metal
> frame, it would be difficult to make the upgrade since wood is a very
> different material than metal, and the cost would probably exceed 25% of
> the
> value of the billboard.
>
> In regard to the issue of relocation of billboards, Board members were
> uncertain of any criteria that have been recommended to insure that any
> relocated billboard would not harm the visual appeal of any Durham
> neighborhood, including downtown.  For example, without specific
> guidelines,
> Board members discussed whether or not billboards could be erected in an
> area that might result in an unsightly cluster effect, or might harm a
> neighborhood's curb appeal, or, in the case of downtown, might block
> downtown's emerging skyline.  As a result of this uncertainty, the Board
> recommends to the community that if Fairway re-submits text amendment
> language, the issue of relocation would benefit from a community discussion
>
> about appropriate criteria for relocation; and, that serious thought should
>
> be given to the formation of a commission of government, community and
> industry representatives which would consider any relocation of billboards
> along Durham's main
> corridors.
>
> Very serious consideration was given to the issue of allowing digital
> billboards in our community.  Members of the Board could come to no
> consensus on whether or not digital billboards brought value or harm to our
>
> community --- and it was clear that a consensus was not going to be
> achieved.  If one assumes that digital billboards are an effective message
> provider, some Board members saw value in digital billboards as they relate
>
> to marketing downtown events, providing opportunities for less expensive
> marketing for downtown businesses, and providing amber alerts and other
> emergency messages that could benefit our community.  On the other hand,
> other Board members were concerned about the visual impact of digital
> billboards, especially since no one could be certain where future digital
> billboards might be located (other than on main corridors, and near
> commercial areas), and what impact they might have on any neighborhood
> (some
> neighborhoods may be located
> near commercial areas) in Durham.  Since Board members were simply not
> knowledgeable about where digital billboards would be located, and
> therefore
> would not know what impact they might have on any neighborhood, Board
> members could not reach any consensus.
>
> In the final analysis, the DDI Board of Directors is composed of 45
> thoughtful business, community and political leaders.  These 45 people will
>
> have different opinions of what is good, or not good, for our community's
> future growth.  Sometimes, not often, reaching a consensus on a
> controversial community issue is simply not possible.  And, in those
> instances, we have an obligation to agree to disagree with each other, and
> vote to take the action to take no action.
>
> If you have any questions, or would like to discuss my Board's decision
> further, please feel free to give me a call.
>
> Cordially yours,
>
>
> William A. Kalkhof
> President
>
> Cc:  Mr. Steve Toler
>
>
>
> ------------------------------------
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>
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allen.joshua at gmail.com
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