[Durham INC] If you weren't worried enough about digital billboards...

Kelly Jarrett kjj1 at duke.edu
Thu Mar 11 20:33:53 EST 2010


Pat--
That's really creepy . . . .

Pat Carstensen wrote:
> http://www.telegraph.co.uk/technology/news/7411249/Minority-Report-digital-billboard-watches-consumers-shop.html 
>
>
> Engineers have developed the billboard, similar to one used in 
> the *Tom Cruise blockbuster <http://www.imdb.com/title/tt0181689/>*, 
> that uses in built cameras to instantly identifies a shopper’s age and 
> gender as they walk past.
>
> The facial-recognition system, called the Next Generation Digital 
> Signage Solution, then offers consumers a product it thinks is suited 
> to their demographic.
>
>
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