[Durham INC] Macy's Partners with RIF to Benefit Durham County Library

[grozier at durhamcountync.gov]

Dear Media Friends,

Please find attached, and embedded below, a news release about a program benefiting Durham County Library.

Thank you for publicizing the library, where Reading is Fundamental!

Gina

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Gina Rozier
Marketing and Development Manager
Durham County Library
P: 919-560-0151
F: 919-560-0137
durhamcountylibrary.org<http://www.durhamcountylibrary.org/>



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NEWS



CONTACTS:         Karlene Fyffe, Durham County Library, 919-560-0172, kfyffe at durhamcountync.gov
                                Ashley Lengen, Weber Shandwick for RIF, 469.375.0207, alengen at webershandwick.com
Alyssa Bendetson for Macy's, (646)-429-7447, Alyssa.Bendetson at macys.com



Be Book Smart with Reading Is Fundamental and Macy's
Proceeds benefit local children's literacy programs at Durham County Library

Durham, July 5, 2012 - With a goal to get 1 million books to kids in need, Reading Is Fundamental (RIF) and Macy's have joined together to launch Be Book Smart, RIF's largest customer supported campaign held at Macy's stores nationwide. From June 22 - July 31, Macy's customers can give $3 to help provide a book for a child and get $10 off an in-store purchase of $50. Macy's will donate 100 percent of every $3 to RIF.

"One million books means opening new doors and new opportunities for countless children in Durham County and nationwide," said Karlene Fyffe, Durham County Library Youth Services Administrator. "With only 1 book for every 300 children in low-income neighborhoods in this country, Macy's, RIF and all the customers participating in Be Book Smart are making a real and lasting impact with children here in our own backyard."

"Macy's support ensures that millions of books get to the right children in neighborhoods across America. Macy's and their customers are thanked by RIF kids around the country every day," said Carol H. Rasco, president and CEO of RIF.  "We are honored to be partnering with Macy's again, encouraging communities nationwide to be book smart and help children turn the page to a brighter future."

Since 2004, RIF's partnership with Macy's has raised more than $21 million to support children's literacy through customer-supported fundraising campaigns, in-store events and volunteer activities. Additionally, Macy's is the founding sponsor of RIF's Multicultural Literacy Campaign, a multi-year initiative to support early childhood literacy in African American, Hispanic, and American Indian communities-where reading scores are often the lowest. Macy's is also a proud supporter of Book People Unite, RIF's national campaign to spark a movement for children's literacy and ignite a reading renaissance in America.

"Macy's joins RIF in our commitment to the young readers and future leaders in communities across the country," said Martine Reardon, chief marketing officer of Macy's.  "Through this partnership each year, our customers are helping to turn the tide against childhood illiteracy in their own communities."

For more information on the Be Book Smart campaign and to show your support of RIF and children's literacy, visit www.rif.org/macys.


About Macy's
Macy's, the largest retail brand of Macy's, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy's is known for such epic events as Macy's 4th of July Fireworks(R) and the Macy's Thanksgiving Day Parade(R), as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy's helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.

About RIF
Reading Is Fundamental (RIF) delivers free books and literacy resources to children and families in underserved communities in the United States. By giving children the opportunity to own a book, RIF inspires them to become lifelong readers and achieve their full potential. As the nation's largest children's literacy nonprofit, RIF has placed 400 million books in the hands of more than 35 million children since it was established in 1966. Learn more and help RIF provide books to kids who need them most, visit RIF.org.

About Durham County Library

Durham County Library provides the entire community with books, services and other resources that inform, inspire learning, cultivate understanding and excite the imagination. For more information, visit your local library or visit us online at durhamcountylibrary.org.

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"This message is being sent on a public e-mail system and may be subject to disclosure under the North Carolina Public Records Act."
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