[Durham INC] [owdna] Re: [pac2] Developments regarding Electronic billboards in Durham

Mike - Hotmail mwshiflett at hotmail.com
Mon Jan 19 16:30:48 EST 2009


Can we stop the use of individual tits for tats?  They should be responded to 'off-line'.

Personal attacks on how a person feels about this has the potential to fill everyone's mail box with unwanted email.

Individuals have a right to their own opinion,  but attacking someone for asking questions, taking an opposing position and/or questioning someone elses integrity is out of bounds on a listserve (no matter who's it is).

Let's stick to the issues and substantive proposals themselves.

Mike Shiflett
  ----- Original Message ----- 
  From: TheOcean1 at aol.com 
  To: kjj1 at duke.edu ; mkirinus at gmail.com 
  Cc: mwshiflett at hotmail.com ; michael at snowplow.org ; pac2 at yahoogroups.com ; owdna at yahoogroups.com ; inc-list at durhaminc.org 
  Sent: Monday, January 19, 2009 4:19 PM
  Subject: Re: [owdna] Re: [pac2] Developments regarding Electronic billboards in Durham


  Kelly

  I have no vested interest in having all of us consider any proposal.... because there isn't any proposal yet!

  You seem pretty vested in getting everyone to make up their minds before they've even heard what is being proposed. Why?

  Try the same question I asked John, "If Fairway offered to take down all of their signs in exchange for one single electronic board, would you vote for that?"

  How would you vote, Kelly?

  If you know what they are proposing, please share it. If you don't know, then why the push to get everyone to vote prior to hearing it? What's the rush?

  Bill


  In a message dated 1/19/2009 3:57:45 P.M. Eastern Standard Time, kjj1 at duke.edu writes:
    Marcia--
    Your point is well taken. And Rodrigo's email was simple & to the point.

    I can see why Fairway and their hired representatives want Durhams existing prohibition of electronic billboards overturned. What I don't understand is what Mike and Bill have invested in having all of us consider Fairway's proposal? Why they insist on putting "compromise" on the table? Why should we even consider overturning our existing billboard ordinances to allow electronic billboards? It seems likely to me that the reason there's no text to consider is that Fairway withdrew proposed text when they sensed the depth of community resistance to their electronic billboards.

    The bit about Durham's foodie culture being saved by electronic billboard ads directing hungry highway drivers to an independent restaurant is perhaps the most entertaining fantasy I've read so far. As if the success of Durham's foodie culture will be helped by electronic billboards . . . . why do we need to be good enough to warrant coverage in Southern Living, Food & Wine, Gourmet, or any other national publication when our home-grown foodie restaurants can be saved by Fairway's electronic billboards.

    Kelly

    Marcia Kirinus wrote: 


        Mike - Seems like the community has made up it's mind. I'm not sure I would constitute a firm resolve as an 'emotional reaction'.  The only thing I'm confused about is why you want to encourage Fairway to continue discussions. What's in it for you?  If you have opposing views, stop beating your chest,  and tell us (all) why we need to be pro billboards.  No theatrics, no innuendoes, no finger pointing  - what is good?  What facts do you want to share with the rest of us that could perhaps sway us? I never thought of the greater part of Durham as narrow minded.  By 'greater' I  mean bigger NOT better.  Why go through years worth of negotiations when it is obvious that billboards are not wanted.  I just don't get your point.
        With respect, Marcia on Carolina.










      On Jan 19, 2009, at 12:28 PM, Mike - Hotmail wrote:


        Thanks Mike B. for at least be willing to listen.


        What I find confusing is the emotional reaction people have to billboards.


        Like you,  I've tried to remain objective and listen to both sides before 
        taking a position.  I've even willing to participate in discussions, if 
        asked, to get everything that's spoken written down to make sure we're 
        accurate in the decision making process.


        Which I'd like to see compared to the long series of discussions that just 
        took place recently regarding a very large development proposal near our 
        neighborhoods.


        While I was not personally involved in them,  I trusted the folks who were 
        to represent the best interests of the community.


        From what I understand,  neither side agreed with each other in the 
        beginning.   Even along the way,  several proposals and drafts were rejected 
        for one reason or another, but eventually each side came to an agreement 
        that they could live with (literally in their back yards).


        That took a lot of time, effort, debate, argument, counter point, compromise 
        and understanding on several sides (city, neighborhood and developer) over 
        months and months of meetings, but I believe from the recent newspaper 
        articles and the decision to support it by the planning commission that they 
        came to a very workable solution.


        I'm just as concerned about the brightness,  neighborhood intrusion, past 
        litigation and visual blight billboards are currently associated with, just 
        like most of us are.


        Why can't this same process be followed and as much effort put into finding 
        a better solution to what we have now vs. what may be agreed to,  IN 
        WRITING,  so that everyone has had an opportunity to see what's possible.


        There's a lot of rhetoric and chest beating going on regarding billboards on 
        our listserves and in the papers. Some of it is warranted, some of it not.


        But before anyone takes a final position on this issue,  doesn't it make 
        sense to discuss it based on facts and written enforceable documentation 
        rather than innuendo and theatrics?


        It's my understanding that these new digital billboards have an integrated 
        light sensor that doesn't allow them to get any brighter (and sometime 
        significantly so) than the current way of lighting them.   I also understand 
        that they're proposing to use a local source and donate time/space(as 
        they've done for many years) to non-profits and community sponsored issues 
        that significantly affect Durham's bottom line.  Where's that role or 
        participation in the community stand with us? Are they willing to thin out 
        some of their billboards along areas that WE feel ought to have significant 
        additional buffers?   What's enforceable that can be included into our 
        ordinances to prevent future litigation?   Can solar and wind energy counter 
        their carbon footprint or counter it vs. what's happening now?


        Before asking people to take a stand 'fer or agin it'  maybe there's still 
        time to start getting at what's really bothering us about them and to come 
        up with better proposals and solutions, rather than telling people that the 
        community has already made up it's mind.


        Have you?


        "It is better to debate a question without settling it,  than to settle a 
        question without debating it"
        --Jespeh Joubert


        Mike Shiflett








        ----- Original Message ----- 
        From: "Michael Bacon" <michael at snowplow.org>
        To: "Mike - Hotmail" <mwshiflett at hotmail.com>
        Cc: "owdNA" <owdna at yahoogroups.com>
        Sent: Saturday, January 17, 2009 4:07 PM
        Subject: Re: [owdna] Re: [pac2] Developments regarding Electronic billboards 
        in Durham




        (Apparently I missed the OWDNA list when replying.  Reposted for full
        coverage... :)


        Mike,


        I may be missing something, but last time I checked, 147, 15-501, 70,
        and
        85 ran near our homes, schools, churches, and parks?


        The biggest part of the proposal is to allow lighted electronic
        billboards.
        There's no reason we need them and no reason they're good for Durham,
        other than to line Fairway's pocketbooks.


        I have not so fond memories of Fairway when they spent tons of campaign
        money to knock a few cracks in Asheville's billboard ordinances, then
        immediately went on a building spree, coating the town with new
        billboards
        and increasing the sizes of existing ones. One was so reviled that a
        rebellious soul went and chainsawed the thing in half, prompting weeks
        of
        laudatory letters to the editor in the Citizen-Times. I've seen at
        least a
        previous generation of what Fairway Outdoor Advertising has in mind for
        what it thinks is just a little improvement, and I can say quite
        clearly, I want none of it.


        I've been quiet on this issue, but only because I'm a bit overwhelmed
        with
        other stuff at the moment. But while I respect the sentiment of, "cool
        down, let's take a look at this," ask any current or former resident of
        Asheville about this firm, and they'll tell you.


        Don't. Trust. Fairway.


        -Michael


        On Jan 16, 2009, at 1:03 PM, Mike - Hotmail wrote:


          As far as I've been able to understand from listening to both sides of
          this
          issue,  at no time have I heard or seen evidence that the billboard
          industry
          is proposing to put up new ".........flashing billboards near our
          homes,
          schools, churches, and parks."  From the previous INC meeting and from
          what
          I've read in the newspapers, they only want to have them along the
          current
          legal locations that they are now.  That being US85, 15-501, 70 and
          147.


          I have not heard that they are looking at upgrading any signs to
          digital
          anywhere near any of the above.


          Can someone can provide confirmation or evidence of this?


          In the meantime,  I'm still trying to understand exactly what it being
          proposed and presented in the text amendment.


          Mike Shiflett






          ----- Original Message -----
          From: "Kelly Jarrett" <kjj1 at duke.edu>
          To: "owdNA" <owdna at yahoogroups.com>; "PAC2" <pac2 at yahoogroups.com>
          Sent: Friday, January 16, 2009 9:41 AM
          Subject: [pac2] Developments regarding Electronic billboards in Durham




          For those who have been following the electronic billboard issue, the
          following might be of interest:


          Forwarded from INC listserv:


          folks,


          Let us celebrate a victory for the community...


          In choosing to do nothing, the DDI board decided not to support the
          billboard industry.


          This decision represents a set-back for those trying to stick big,
          bright,
          flashing billboards near our homes, schools, churches, and parks.
          (Thanks go
          to those DDI board members who spoke out against this terrible idea.)


          The struggle continues to stop the billboard industry from overturning
          the
          current ban on electronic billboards in Durham.


          But today we celebrate a victory for common sense.


          have a great weekend,
          John




          January 15, 2009


          Mr. Paul Hickman
          General Manager
          Fairway Outdoor Advertising
          P. O. Box 10545
          Raleigh, NC  27605


          Dear Paul,


          Several weeks ago Steve Toler and you asked that the DDI Board of
          Directors
          consider your request to the City of Durham related to revised text
          amendment language related to the outdoor advertising industry in
          Durham.


          What follows is a summary of the DDI Board’s lengthy and thoughtful
          discussion, and its decision.


          As DDI understands, last summer, Fairway Outdoor Advertising submitted
          an
          application, which is still pending, for a text amendment revision to
          the
          UDO related to Durham’s billboard ordinance.  After submitting its
          application, Fairway representatives met with members of Planning
          Department, which forwarded the application to the Joint City-County
          Planning Committee for review. The JCCPC recommended to Fairway that it
          begin a process of meeting with community organizations to discuss the
          billboard proposal.  Following the JCCPC meeting, we understand that
          Fairway
          withdrew the draft language portion of its text amendment application;
          and,
          in good faith, began scheduling meetings for its community outreach
          effort.
          After completing its community outreach effort, Fairway may re-submit
          revised draft text amendment language as part of its current
          application.


          So, technically, until Fairway re-submits formal draft text amendment
          language for its application, currently there is no formal text
          amendment
          “on the table.”


          While there is no formal text amendment language to consider at this
          time,
          DDI recognizes the substantial community interest about this issue,
          and in
          keeping with DDI’s long standing effort to lend its voice to the
          discussion
          of important community issues, and responding to a request of Fairway,
          a DDI
          Partner in Progress, the DDI Board of Directors held a lengthy and
          thoughtful discussion at its meeting on January 15th.


          After very careful consideration of facts as understood by the members
          present, and of the pros and cons of how this issue relates to our
          community, and in particular downtown, members of the Board of
          Directors
          were unable to come to a consensus on any recommendation, and
          therefore DDI
          voted to take no action related to this issue.


          In the interest of disclosure to Fairway and the public, the Board
          asked
          that I elaborate on the reason for our decision to take no action.


          The Board’s discussion focused on three main areas:  the repair and
          landscaping of billboards currently in our community; the possible
          relocation of billboards within the community; and, the issue of
          allowing
          digital billboards.


          Board members did wish to encourage the repair and landscaping of
          billboards
          currently in our community.  Members were of the opinion that given the
          unsightly nature of many Durham roadsides, and of some billboards, our
          community’s appearance would benefit from the repair and landscaping of
          current billboards.  However, repair or upgrade of billboards is
          difficult.
          As DDI understands, the current Durham billboard ordinance allows for
          routine maintenance and for repairs as long as those repairs do not
          exceed
          25% of the value of the billboard in any given year, or the repairs do
          not
          use substantially different materials. For example, if an outdoor
          advertising company attempted to replace a wood billboard frame with a
          metal
          frame, it would be difficult to make the upgrade since wood is a very
          different material than metal, and the cost would probably exceed 25%
          of the
          value of the billboard.


          In regard to the issue of relocation of billboards, Board members were
          uncertain of any criteria that have been recommended to insure that any
          relocated billboard would not harm the visual appeal of any Durham
          neighborhood, including downtown.  For example, without specific
          guidelines,
          Board members discussed whether or not billboards could be erected in
          an
          area that might result in an unsightly cluster effect, or might harm a
          neighborhood’s curb appeal, or, in the case of downtown, might block
          downtown’s emerging skyline.  As a result of this uncertainty, the
          Board
          recommends to the community that if Fairway re-submits text amendment
          language, the issue of relocation would benefit from a community
          discussion
          about appropriate criteria for relocation; and, that serious thought
          should
          be given to the formation of a commission of government, community and
          industry representatives which would consider any relocation of
          billboards
          along Durham’s main
          corridors.


          Very serious consideration was given to the issue of allowing digital
          billboards in our community.  Members of the Board could come to no
          consensus on whether or not digital billboards brought value or harm
          to our
          community --- and it was clear that a consensus was not going to be
          achieved.  If one assumes that digital billboards are an effective
          message
          provider, some Board members saw value in digital billboards as they
          relate
          to marketing downtown events, providing opportunities for less
          expensive
          marketing for downtown businesses, and providing amber alerts and other
          emergency messages that could benefit our community.  On the other
          hand,
          other Board members were concerned about the visual impact of digital
          billboards, especially since no one could be certain where future
          digital
          billboards might be located (other than on main corridors, and near
          commercial areas), and what impact they might have on any neighborhood
          (some
          neighborhoods may be located
          near commercial areas) in Durham.  Since Board members were simply not
          knowledgeable about where digital billboards would be located, and
          therefore
          would not know what impact they might have on any neighborhood, Board
          members could not reach any consensus.


          In the final analysis, the DDI Board of Directors is composed of 45
          thoughtful business, community and political leaders.  These 45 people
          will
          have different opinions of what is good, or not good, for our
          community’s
          future growth.  Sometimes, not often, reaching a consensus on a
          controversial community issue is simply not possible.  And, in those
          instances, we have an obligation to agree to disagree with each other,
          and
          vote to take the action to take no action.


          If you have any questions, or would like to discuss my Board’s decision
          further, please feel free to give me a call.


          Cordially yours,




          William A. Kalkhof
          President


          Cc:  Mr. Steve Toler






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